Playlist Promotion

Playlist Promotion

How does playlist promotion get your music in touch with as many playlist editors and user-playlist-curators as possible?

Playlist Promotion needs good contacts

Promotion needs the right contacts. It starts with the music editors at playlists. So all editors at Spotify, Apple Music, Amazon Music, Deezer, Tidal or Youtube. Additionally, at Spotify and Youtube you will have many user-playlists run by independent music fans. Or by record companies and specialist companies.

Fundamentally, employed playlist-editors only accept unreleased material. User-playlist-curators also use already released material if it fits their concept and taste.

Music Promotion Tool - Spotify - user lists - overview- Hip Hop & Rap
Music Promotion Tool – Spotify – user lists – overview- Hip Hop & Rap

Playlist Promotion needs a good understanding

Promotion needs a good understanding for the editor and his audience. Meaning the knowledge of who might like what kind of music and how to make the contact as pleasant as possible for someone who gets pelted with many songs every day.

Playlists Promotion means genre, focus, format

  • First of all a good feeling for the musical genre that fits the playlist,
  • then a focus on a good song that you can imagine to be part of the playlist
  • a short, structured and simple presentation of previous successes
  • then the provision of all information relevant to the editor or curator
  • and finally why this song is especially interesting for this playlist and its listeners
Music Promotion Tool - Spotify - detail - top
Music Promotion Tool – Spotify – detail – top

Playlists Promotion with the Music Promotion Tool

The Music Promotion Tool provides the most important elements for a successful playlist promotion.

  • All official playlist editors with email addresses
  • More than 1.200 addresses both updated daily and edited in terms of data protectection law at Playlists
  • Every entry is assigned to a musical genre
  • Sampling is easy and direct
  • For each recipient category there is a template that relates to their needs
  • mail-messages you can monitor with Email Real Time Monitoring: received (blue envelope), read (yellow envelope), listened to (green envelope)
  • Responses are well documented and entries get qualified
  • That way you will build your own quality playlist promotion network
Music Promotion Tool - Email Real Time Monitoring
Music Promotion Tool – Email Real Time Monitoring