Social Media Promotion
How does online promotion get your music in touch with as many Facebook music pages, Twitter music blogs and music fans as possible?
Social Media Promotion needs good contacts
Promotion needs the right contacts. It starts with the Facebook music and genre pages. The same accounts for the Facebook group admins or Twitter blog curators.
Furthermore, most of the times curators do expect and accept unreleased albums and songs only. Or at least a very compelling thematic or local occasion. Most notably a concert in their vicinity.
Social Media Promotion needs a good understanding
Promotion needs a good understanding for the editor and his audience. Meaning the knowledge of who might like what kind of music and how to make the contact as pleasant as possible for someone who gets pelted with many songs every day.
Social Media Promotion means genre, focus, format
- First of all a good feeling for the musical genre that fits the medium, playlist, or community
- then a focus on a good song that you can imagine to be part of the program
- a short, structured and simple presentation of previous successes
- then the provision of all information relevant to the recipient
- for radio a label-copy with all important broadcasting data
- also a link to an audio file in broadcasting quality like 320k/bit mp3 with an embedded ISRC-code and a label code
- and then a topical and local connection
- and finally why this song is especially interesting for this program and its listeners
Social Media Promotion with the Music Promotion Tool
The Music Promotion Tool provides the most important elements for a successful online promotion.
- More than 2.700 addresses both updated daily and edited in terms of data protectection law at Facebook pages, public und private groups and Twitter-Blogs (with at least 2.500 followers or members).
- Every entry is assigned to a musical genre
- Sampling is easy and direct
- For each recipient category there is a template that relates to their needs
- mail-messages you can monitor with Email Real Time Monitoring: received (blue envelope), read (yellow envelope), listened to (green envelope)
- Responses are well documented and entries get qualified
- That way you wil build your own quality social media promotion network